Industry News

Jazwares collaborates with Sony Pictures Consumer Products for a musical toy line celebrating Vivo

10 Jun - 2019

Global toy company Jazwares announced its collaboration with Sony Pictures Consumer Products as the master toy licensee for Vivo

The highly anticipated animated musical movie featuring 11 songs written by Hamilton‘s Lin-Manuel Miranda, coming to theaters November 2020.

Jazwares is a leading toy manufacturer and the category leader in real musical instruments scaled for kids through its wholly owned subsidiary, First Act. Passionate about bringing music to children through product and its JazwaresCares philanthropic initiatives, Sony Pictures Consumer Products cited Jazwares as the natural fit in bringing Vivo’s musical adventure to life.

We couldn’t imagine a better fit for Vivo than Jazwares. Their love for music and ability to create great products will allow fans to bring the magic of Vivo home,” said Jamie Stevens, Executive Vice President, Sony Pictures Consumer Products.

Jazwares’ toy line will hit shelves in Fall 2020 at retailers around the world featuring figures, playsets, plush, and a line of First Act musical instruments.

Finding a property as committed to the importance of music in a child’s life as we are is a special, connected experience for us. Our line will bring to life Vivo’s journey from Havana to sunny South Florida! Consumers can look forward to products that bring lush settings and vibrant characters to life incorporating music every step of the way,” says Laura Zebersky, chief commercial officer at Jazwares.

Vivo is set to debut in US theaters on November 6, 2020.

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