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Industry News

WISH MeTM ZOONICORN ACQUIRES NEW OVERSEAS REPRESENTATION AGREEMENT FOR LICENSING EXPO

27 May - 2019

Wish MeTM Zoonicorn by Jay@Play will be available in more than five brick-and-mortar retailers nationwide and signed agent agreement with outh Korea-based AMNCO

 

Since its launch at Toy air 2015, the Zoonicorn family-favorite property, which started with children’s books and plush and today shares social emotional development through its stories and music videos, has been growing every year. After a wildly successful online sales launch of Wish MeTM Zoonicorn plush by Jay@Play through direct response television advertising, Zoonicorn is announcing that its interactive Wish MeTM Zoonicorn will soon be available through Amazon, Target, Meijer, Walmart, Cracker Barrel, and other retail locations nationwide starting fall 2019.

The Zoonicorn Booth will be #A134, and Jay@Play will be located in Booth #L194 at the Licensing Expo, June 4-6, Mandalay Bay Las Vegas.

We knew we had a hit with Zoonicorns,” said the Jay@Play Marketing Team. “But the success of the Wish Me™ Zoonicorn plush exceeded our expectations, and we believe they will be just as successful, if not more, at our retail locations.”

The Wish Me™ Zoonicorns have four touch points where children may interact with them. When kids kiss the Zoonicorn on the nose the horn glows, and then kids can make a wish. When kids blow the Zoonicorn a kiss, its glowing horn turns off and you hear magical sounds. All four characters –Aliel in pink, Ene in green, Promi in purple and Valero in blue—are also available for purchase at www.wishme.com.

The property has also signed a licensing agent agreement with South Korea-based AMNCO. With more than 30 years of experience in fashion retail and licensing, AMNCO is led by CEO Alex Lee. A licensing veteran, Lee worked at Walt Disney Korea, Wal-Mart Korea and Fossil Korea before launching AMNCO. Started as a licensing agent for BBC Worldwide, today, AMNCO represents many world-famous brands, such as PANTONE, Cavern Club and British Teddies.

The progress and success we are making with our videos and plush is astounding,” said founder and creator Mark Lubratt. “We knew that kids would be drawn to our idea of the Zoonicorn’s visiting children in their dreams. As our property hits Walmart and other retailers, we see nothing but exponential growth in our future.


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