Topping Off a “Momentous” Year, John Barton Company and The Northwest Company Join Growing List of New Precious Moments Licensees
It’s been a “momentous” year in licensing for Precious Moments, Inc., with nine new licensees having been brought on board as a result of the brand’s partnership with Spotlight Licensing and Brand Management. The two newest licensees to join the more than 50 Precious Moments licensees worldwide include John Barton Company, which has been granted rights to utilize Precious Moments art and branding for jewelry and select consumer glass products, and The Northwest Company, which will produce and market Precious Moments throws, blankets, pillows, beach/bath towels, and slumber bags.
“This has been a monumental year for our licensing program in terms of attracting new licensees and bolstering existing ones with new and refreshed artwork, as well as bringing new energy and focus to our brand,” said Elisa McDermott, Vice President of Sales & Licensing for Precious Moments. “Spotlight Licensing’s input and hard work have been invaluable in helping Precious Moments strategically refocus our licensing efforts on our brand’s established strengths – making life’s precious moments more memorable, and making the world a kinder, better place by enabling people to share their love with family and friends.”
“Precious Moments is a classic brand with new market momentum,” said Carole Postal, President of Spotlight Licensing and Brand Management. “We are thrilled to have these two new companies on board, and we are looking forward to continuing to build on the enthusiasm and energy surrounding our Precious Moments licensing activities while we are at Licensing Expo and well beyond.”
It was one year ago – during the 2018 Licensing Expo – that Precious Moments, Inc. announced Spotlight Licensing as their U.S. licensing agent. Since then, Precious Moments has signed deals with the following:
- ACCO Brands (calendars, planners)
- Innovent Inc. (diapers, wipes)
- Leap Year Publishing (puzzles)
- Mark Feldstein & Associates (clocks, nightlights, LED lanterns)
- Phoenix International Publishing (sound books, scrapbooks, board books)
- Rose Textiles (infant/toddler accessories)
- Sara Kety Enterprises (novelty snapsuits)
These new licensees join established licensing partners on an expanding Precious Moments’ roster that includes:
- Thomas Nelson (Little Hands Bibles and Bible storybooks)
- Sourcebooks (personalized and/or educational storybooks)
- Aurora World (plush)
- Life Gift Group (Spanish-language gifts and décor)
- RCM/Dreamtivity (coloring/activity books)
Spotlight Licensing will showcase Precious Moments at its booth (D134) during the upcoming 2019 Licensing Expo (June 4-6 in Las Vegas).
For more information or to schedule an appointment, please contact Ken Wong (ken@spotlightlicensing.com).
