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Licensees Focus

Kids YouTube Star “Blippi” Toy Deal with Jazwares and Publishing Program with PRPG

27 May - 2019

We’re thrilled to announce our master toy deal with the YouTube Star ahead of Licensing Expo

Edutainer and fan favorite Blippi names leading global toy manufacturer Jazwares as master toy partner and Printers Row Publishing Group (PRPG) as publishing partner, under the Studio Fun imprint. PRPG is a division of ReaderLink Distribution Services, LLC.

Jazwares will debut a full Blippi toy line at retail in Spring 2020. The range will feature toys inspired by Blippi’s most watched content with opening experiences that bring his energy to life including collectible blinds, figures, vehicles, playsets, plush, novelties, musical instruments, bath toys, and more! 

We’re excited to bring Blippi to real life from YouTube in a way that amplifies the humor, edutainment, and Blippi personality factor in a way that resonates with kids and parents alike. From video games to global blockbusters, Jazwares excels at bringing the kind of content that evokes super fandoms to life and Blippi is no exception! We believe this is the next step in giving consumers what they want” says Laura Zebersky, Chief Commercial Officer of Jazwares.

In just a few years since its inception, Blippi has become one of the most popular Kids Entertainment entities worldwide with 400+ million monthly views and 8+ billion total views.  In addition to presence on YouTube, Blippi is a leading Kids Entertainment show on Amazon Video. Blippi is an energetic and loveable character clad in orange and blue that jumps off the screen with his goofy mannerisms and friendly demeanor. Children from the ages of 2- to 7-years-old across the world have quickly taken a liking to Blippi’s charismatic personality and innovative teaching lessons!

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