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Industry News

Polly Pocket announces the new Global Ambassador: Sky Brown

21 May - 2019

Tags from the story: Mattel, Polly Pocket, Sky Brown.

The unique and inimitable micro-scale doll is at the side of the girls to help them to realize their dreams.

Polly Pocket, the well-known Mattel franchise, has awarded Sky Brown, the very young top skateboarder, as the new Global Brand Ambassador to convey the message “Little friends great dreams!” The 10-year-old skateboarder is the youngest girl to compete and to gain recognition as a professional skateboarder. Sky has challenged the status quo and encourages girls to always jump into new adventures, just like Polly Pocket.
Last year, Mattel relaunched Polly Pocket in the original micro-format that restored it to the 1990s. With more than 12 million boxes sold over the years, the new Polly Pocket line is inspired by the brand’s DNA and by the surprise factor, but with a renewed look that gives a nod to new generations.
The one-year partnership involves the presence of shared content on social media and digital platforms. Polly Pocket will pay homage to Sky Brown with a one-of-a-kind micro doll set with its features to celebrate its skateboard success.

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