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Licensees Focus

Two new licensees join the Angry Birds nest!

20 May - 2019

New partners have joined the programme for world-famous gaming brand Angry Birds, after Bulldog Licensing secured deals with two major licensees.

Angry Birds is the mobile game series that has transcended its original medium to become a global phenomenon. The franchise features a host of titles and is one of the most popular mobile game series of all time, with over 4 billion downloads since the launch of the original Angry Birds game in 2009. Angry Birds is now a massive property with a reach across the generations and has 25million Facebook followers, whilst the Angry Birds animation series boasts over 4 billion views and over 3 million subscribers in YouTube. 2016’s The Angry Birds Movie – a major box office hit – boosted the brand’s profile even further and introduced the adorable Hatchlings, now the stars of their own YouTube animation series – The Angry Birds Blues. The Angry Birds Movie 2 is due to premiere later this year, supported by an enormous marketing and promotional campaign.

The agreements are with Sambro for puzzle erasers and Smith & Brooks for apparel and accessories.

The new partners join a well-established UK programme, which includes licensees such as Silver Fox Collectibles, Whitehouse Leisure, Poetic Brands, Gemma International and Winning Moves. Global toy partners for the brand include Jazwares, Edukie and Maisto.

Angry Birds is one of those rare brands, originating from the apps world and going on to become a household name across a variety of media,” says Bulldog Group Managing Director, Rob Corney. “It’s now instantly recognisable and licensees across a wide range of sectors want to be involved. With hype surrounding the new film already building, I’m sure we’ll be announcing on more deals very soon.


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