Licensees Focus

Ravensburger and Blues Clothing to introduce new Tetris-branded products in 2019

17 May - 2019

Lisle Licensing adds Ravensburger and Blues Clothing to Tetris® UK product merchandising programme.

Lisle Licensing, one of the UK’s leading brand licensing agencies, today announced the expansion of its product merchandising program for the iconic Tetris® brand, after securing new agreements with Ravensburger, the world-renowned puzzle and toy maker, and Blues Clothing, a leading provider of licensed apparel in Europe. Both companies join a growing worldwide roster of product manufacturers, who are introducing new Tetris-inspired merchandise and experiences, as the fan-favorite video game brand celebrates its 35th anniversary.

Ravensburger will introduce new puzzles themed after the popular video game across the UK and Ireland, starting in fall 2019. Blues Clothing will debut Tetris-branded nightwear and underwear for men, women and kids at its network of retail partners in fall 2019.

Both agreements were brokered by Lisle Licensing on behalf of The Tetris Company, Inc. These new licensees join a growing portfolio of product merchandising partners, which spans publishing, apparel, games, gift, footwear and accessories, that the company has secured licensing agreements for on behalf of the Tetris brand.

From the many fun, hugely-successful Tetris games on the market today to its recognition as a global lifestyle brand, Tetris is as popular now as it ever was among fans of all ages, which gives the brand massive licensing potential,” says Gayle Goldsmith, director at Lisle Licensing. “We’re thrilled to announce Ravensburger and Blues Clothing as our newest partners for Tetris, and think their products will be a huge hit among consumers. Plus, there are more partnerships currently in discussion across a range of categories, which we’re really excited about.”

Companies that are interested in licensing opportunities with the Tetris brand in the UK, Channel Islands and Ireland, please contact Gayle Goldsmith at gayle@lislelicensing.com.

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