The digital cooking network, Chefclub, has appointed Marie-Laure Marchand to the newly created role of Senior Vice President Global Consumer Products & Business Development, effective immediately.
Chefclub transforms cooking into entertainment and the kitchen into a space that brings family, friends or lovers together. With 65 million followers across social platforms and 1 billion organic views each month, Chefclub is the leading digital producer of cooking videos. Through a unique investment on video content, the brand has grown faster than any players while creating a strong bond with the community. Building on this trust, Chefclub self-published and sold 300,000 books over the last 18 months with 0 paid marketing. This is a first step in the kitchen as the brand ambitions to become the world leading creator of extraordinary culinary experiences, from Paris and licensing will be one of the key elements to achieve this goal.
In her new position Marie-Laure will help the company to develop and implement Global Consumer Products’ strategies and business development that benefit Brand Building and revenue growth on a global basis.
Prior to joining the company, Marie-Laure was in charge of the Global Consumer Products department at Xilam, the French animated studio where she launched successfully Oggy & the Cockroaches licensing program. She also held such positions as Global Licensing Acquisitions Director for Brand Loyalty, a company specialized in loyalty and promotion in food retail. Previously, Marchand worked at Studio 100 and Nelvana where she managed prestigious brands such as Maya the Bee, Babar, Franklin or Beyblade.
Thomas Lang, founder and President of Chefclub has said: “We’re delighted to welcome on board Marie-Laure Marchand. Her presence will allow Chefclub to respond to the high demand for Chefclub licensed products and develop a standalone Consumer Products strategy globally”.