Industry News

Travelocity extends journey with Beanstalk to expand licensing program

14 May - 2019

Tags from the story: Beanstalk, Travelocity.

Travelocity seeks to provide customers with worry-free trips to make unforgettable memories: it offers 24/7 support before, during and after a trip in all service from flights, hotels, vacation packages, to rental cars and exciting activities.

Online travel agency Travelocity has expanded its relationship with brand extension licensing agency Beanstalk. Building off Travelocity’s message to “Wander Wiselyä,” Beanstalk will seek new opportunities to expand Travelocity’s licensing program in travel and lifestyle categories including luggage, electronics and fitness trackers.

We are excited to continue working with Beanstalk, our licensing partner,” says Laura Molnar, Senior Brand Manager of Travelocity. “Beanstalk has been paramount in driving the growth of the Travelocity licensing business over the past several years. We look forward to the future, as Beanstalk continues to bring innovative ideas to the table in an effort to further grow the business.”

Linda Morgenstern, Vice President of Brand Management at Beanstalk, commented, “Travelocity is a brand with travel in its name and in its DNA. Travelocity takes the guesswork out of travel, and licensed products, featuring the Travelocity Roaming Gnome, perfectly support the adventure. With its strong brand message, Travelocity has numerous opportunities to touch and improve every part of a traveler’s experience. Beanstalk is excited to continue this journey with Travelocity!

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