It will be possible to play with Nintendo video games, trade Pokémon Playing Cards, pick up a nice gadget and take pictures with the favourite of all the children: Pikachu!
The Pokémon Company International, Bennet Hypermarkets and Bennet Commercial Galleries have entered into an exclusive partnership for the promotion of products under the Pokémon brand in hypermarkets and the holding of events for the launch of the movie Pokémon: Detective Pikachu scheduled for the 10th of May 2019.
Simultaneously with the in-store promotional activities, from April 13th to May 19th 2019, in the 10 Bennet Shopping Galleries were created Engagement and Animation spaces to involve the children present in the shopping centres, thus creating a reference to the point of sale.
2 Pokémon branded areas were designed to engage the gallery audience.
A 3×2 area was dedicated to the poster of the movie Pokémon: Detective Pikachu.
It was set up for the duration of the initiative in all the shopping centres involved and was dedicated to photo opportunity activities.
4×3 branded Pokémon game area
It was set up on weekends dedicated to the animations within which they took place:
- Pokémon Playing Cards trading
- free game NINTENDO Video Games
- Pikachu Live Character intervention (1 day each centre)
Thanks to the involvement of Pokémon associations and realities, the play area was handled by expert personnel who involved the audience of the boys present in the centre, giving the first rudiments on the rules of the game.