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Licensees Focus

Samsonite Europe N.V. announces the new license with Mattel for the Barbie brand

16 Apr - 2019

Tags from the story: Barbie, Mattel, Samsonite Europe NV.

The special edition Barbie X American Tourister collection will hit the market in May this year.

Samsonite Europe NV, part of Samsonite International SA, the largest travel luggage company in the world, signs a new and important license that will appeal to girls and women throughout Europe: Barbie, Mattel‘s historic brand, a leader in the field of toy, will wear a special edition of the American Tourister collection.
The licensing agreement between the two American giants will last 2 years and allows Samsonite Europe NV to use the trademark and iconography of the most famous doll in the world for the production and marketing of the special edition collection Barbie X American Tourister at a European level.
This project strongly desired by both companies reflects the values that both have been pursuing for years: accompanying the young generations on the journey of life, inspiring them to believe strongly in themselves.

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