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Retail

Atlantyca and Italy Family Hotels together for a special “Geronimo Stilton” Promotion

9 Apr - 2019

The consortium with more than 100 hotels is among the best in Italy in the context of high-quality family holidays.

Atlantyca Entertainment is pleased to announce a new partnership deal with Italy Family Hotels, which brings together the best hotels specialised in family vacations, for the launch of the promotion GERONIMO STILTON recommends ITALY FAMILY HOTELS, based on the property of Geronimo Stilton Classic. The unique campaign, which sees Geronimo Stilton as an exceptional testimonial, will be dedicated to children so that they can have fun during their holidays in all the numerous places proposed by the consortium of Italy Family Hotel.
With its facilities located throughout Italy, by the sea and in the mountains, Italy Family Hotels is a consortium of 101 hotels specialised in offering family holiday experiences with specialized services designed for children and adults.
Entitled GERONIMO STILTON recommends ITALY FAMILY HOTELS, the campaign will begin in June, with the start of the high season, while marketing and promotion activities will start in April with social media initiatives, in particular, Facebook, newsletters and brochures promotional.
The campaign will be structured in two levels.
Level 1: In all the hotels, Geronimo Stilton will be the protagonist of the communication on the various on and off-line platforms, with dedicated newsletters, web promotions and a specific magazine. Specially designed promotional merchandising will also be offered to young vacationers, with placemats, bags and t-shirts, all branded Geronimo Stilton.
Level 2: In a selection of hotels there will be Mini Clubs dedicated to Geronimo Stilton with various exclusive activities, such as theme shows and children’s menus.

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