The winners of the 3rd Bologna Licensing Award

Today announced the winners of the third edition of the only Italian award dedicated to the licensing industry.

On the eve of the 11th edition of the Bologna Licensing Trade Fair, the organizers announced the winners of the 2nd Bologna Licensing Award, the only Italian prize addressed to the licensing industry and to the best programme development and licensed projects done in Italy.

The prizes will be assigned on April 1 at a dedicated ceremony and before that there will be an aperitif with the winners at 1.00 pm at the Network Lounge (Hall 31).

To judge the submissions was an extraordinary jury composed of: Bettina Koeckler, CEO of The DealFactory; Luca Raffaelli, journalist, scriptwriter and expert in comics and animation; Daniela Fujani, co-founder of Tips Ricerche; Massimo Bruno, Director of Tv Channels – De Agostini Editore; Rebecca Ash, Editor of Total Licensing.

Below is the awaited list of winners:

CATEGORY PRESCHOOL

Brand LOL SURPRISE, represented by CPLG

MOTIVATION

For the development of a wide range of high-quality products with an excellent pre-school partner and for the in-store and showcase dressing

*****

CATEGORY KIDS – TARGET GIRLS

Brand BARBIE, represented by VICTORIA LICENSING AND MARKETING for MATTEL

Project BARBIE BY ORIGINAL MARINES

MOTIVATION

For the broad sweep of the project, the synergy achieved with the licensee partner, the communication programme, and the successful in-store initiatives that attracted many young fans of the brand.

***** 

CATEGORY KIDS – TARGET BOYS

Brand POKÉMON, by THE POKÉMON COMPANY INTERNATIONAL

Project POKÉMON BY GEOX

MOTIVATION

For an innovative project and coordinated programme at points of sale that focused attention on both the product and the brand.

********

CATEGORY TEENS

Brand MY LITTLE PONY, by HASBRO

Project MY LITTLE PONY BY TEZENIS

MOTIVATION

A new design proposal for a great classic, opening up to a new teen public. Skilfully developed, the new project was successfully rolled out at partner points of sale.

*****

CATEGORY ADULTS

Brand PANTONE, represented by STARBRIGHT LICENSING

Project PANTONE BY EGAN

MOTIVATION

An original idea masterfully delivered. This restrained product line fits perfectly with the brand identity.

*****

CATEGORY SPECIAL AWARD RETAIL

Brand PHOTO ARK, by NATIONAL GEOGRAPHIC

Project PHOTO ARK BY CITY LIFE

MOTIVATION

For involving partners up to project execution, transforming the campaign into an extraordinary installation that brilliantly captured the essence of the National Geographic brand and triggered exceptional public participation.

*****

CATEGORY SPECIAL AWARD FASHION KIDS

Brand MIRACULOUS, represented by PLANETA JUNIOR

Project MIRACULOUS BY GUESS

MOTIVATION

For the ability to combine an entertainment property and appeal to kids without resorting to stereotypes but picking up on the target’s new requirements.

*****

CATEGORY SPECIAL AWARD FASHION ADULT

Brand RICK AND MORTY, by TURNER

Project RICK AND MORTY BY DIADORA

MOTIVATION

A top-quality product in tune with an entertainment-loving adult target that preserves the identities of both brands.

*****

CATEGORY SPECIAL AWARDS PROPERTY OF THE YEAR

Brand LOL SURPRISE, represented by CPLG

MOTIVATION

Undeniably one of the most influential properties in Italy with a wide range of products thanks to the excellent work of the reference agency.

*****

CATEGORY BEST PROMOTION AND LOYALTY CAMPAIGN

Brand GERONIMO STILTON, by ATLANTYCA ENTERTAINMENT

Project GERONIMO STILTON BY CONAD

MOTIVATION

For involving kids, tweens and schools in an awareness-raising campaign that will trigger other impactful projects.

*********

CATEGORY BEST LICENSED KIOSK PRODUCT

Brand HATCHIES, by PEA & PROMOPLAST

MOTIVATION

A carefully planned, refreshingly original collectable series. Neutral Gender suits all young consumer targets.