Industry News

Novel Entertainment’s Horrid Henry expands ranges at retail

19 Mar - 2019

Tags from the story: Horrid Henry, Novel Entertainment.

New deals and renewals secured across multiple categories.

Novel Entertainment has secured a raft of licensing deals for its award-winning animated series Horrid Henry, which is currently airing on Nickelodeon and Netflix in the UK as well as in 90 territories globally.

Texco has a new range of Horrid Henry bedding while Cooneen has a new line of pyjamas at retail in Asda and a brand new range of Horrid Henry themed glasses are available through the NHS voucher scheme following a deal secured with Clear Vision.

Novel has also renewed deals across key categories, extending its agreement with Rubie’s for dress-up costumes available in Asda, Morrisons, Matalan and Sainsbury’s. Paul Lamond has extended its agreement for board games and puzzles, P2 Games has agreed to a new licence for its gaming app and Fabric Flavours is now in its 12th year as licensing partner for Horrid Henry shirts.

The recent licensing deals were brokered by Novel licensing agent Caroline Mickler Ltd.

Novel’s four-time BAFTA-nominated TV series is one of the biggest children’s animated shows ever in the UK. The fifth season is currently on air in the UK and the brand has been extended to include film, stage, radio and online extensions, as well as being at the heart of a successful licensing and merchandising programme.

A total of 250 episodes are now available with recent sales including MBC (Middle East), Alati International (Russia), and Atlantic Digital Networks (Canada). Renewals include Turner Broadcasting System (Asia), Mediacorp (Singapore), POP TV (Slovenia), E-Vision (Middle East), Asiana (Korea) and Netflix (France, US, Canada, Australia and New Zealand).

Other leading broadcasters on board include ABC Australia, RTE Eire, Mediacorp Singapore, Gulli France, NRK Norway, Hulu US, SVT Sweden, YLE Finland, RTP Portugal, TVP1 in Poland, and Al Jazeerah Middle East.

A Novel Entertainment Production, Horrid Henry is produced by Lucinda Whiteley and Mike Watts.

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