The brand continues with its commitment to Dream Gap Projecte celebrates new models of female role models globally.
Mattel launches worldwide celebrations for the 60th anniversary of Barbie, the most famous fashion doll in the world designed to inspire the infinite potential that exists in every little girl.
On the occasion of its sixtieth anniversary, the brand celebrate at the global level is the widest range of female models, women who come from different contexts and sectors and who break the mold and become a source of inspiration for the next generation of women. another important change is the “closure” of the Dream Gap: through the Mattel Children’s Foundation it will support organizations active in supporting the development of the potential of girls. Several researches have shown that starting from the age of five, girls begin to doubt their potential, what is called the Dream Gap.