Promotion Expo and ShopExpo announce the thematic areas of the conferences

Once again, for the fourth consecutive year, Promotion Expo and ShopExpo, scheduled in the new headquarters of the Milan MiCo, announce a very dense calendar of events, scheduled for the entire duration of the event, from 20 to 22 March 2019.

More than two thousand visitors will be presented with an opening conference dedicated to the evolution of new purchasing behavior, with particular reference to the relapse on customer loyalty and new developments in this area. We will talk about the digital consumer and will offer a series of experiences gained by many stakeholders on the subject of loyalty and personalized paths for each need and channel. We will refer to those that can be the most appropriate strategies that allow brand companies to organize multi-channel campaigns and loyalty programs both online and offline. We will see, then, the last frontier of online sales with particular reference to the revolution that is taking place in the pharmaceutical field. All this can not ignore the investigation of new payment systems, ever more rapid, convenient, safe and … especially “dematerialized”.

A day of the event will be entirely devoted to the analysis of the world of cards that are gift, loyalty, reward, discount, material or dematerialized. Ultimately everything related to the marketing world declined through loyalty programs. The formula will be identical to the one already proposed during the conference organized last October 3 in Milan that brought the same title “The winning cards of marketing”, in front of a very nutritious public that has demanded an encore. And then once again during Promotion Expo you will resume the topic illustrating entirely new and recent cases, through the tried-and-tested formula for which, with two voices, the client and developer, they will tell their experiences.

Perfectly in line with the objectives of ShopExpo – Exhibition-Conference dedicated to POP communication materials, digital signage and new technologies, furnishings and design of points of sale, corners and shops in shops – the program of works that will see an exam complete with new techniques, materials and strategies to increase the effectiveness of promotions and the turnover at the point of sale, as part of the new ShopShow project.