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Universal Brand Development and The Lego Group create new Jurassic World adventures

20 Feb - 2019

Expanded partnership features four new building sets revealed for the first time at New York Toy Fair, based on an original, animated mini-series coming later this year.

Universal Brand Development (Universal) and the LEGO Group announced an exciting expansion to the popular LEGO® Jurassic World portfolio of toys and content: a new building sets assortment inspired by an all-new, animated mini-series – LEGO Jurassic World: Legend of Isla Nublar. Following the adventures of Claire, Owen and fan-favorite dinosaurs seen in the 2018 animated specials, LEGO Jurassic World: The Secret Exhibit, this new mini-series runs 13 episodes and will debut later this year.

Set in 2012, three years before the events of the Jurassic World movie, LEGO Jurassic World: Legend of Isla Nublar picks up where the story left off from LEGO Jurassic World: The Secret Exhibit. Newly hired animal behaviorist Owen Grady and Assistant Manager of Park Operations Claire Dearing team up on Isla Nublar to deal with everything the Jurassic Worldpark throws their way. And “everything” includes runaway dinosaurs, ongoing construction to expand the park, tourists everywhere, unpredictable tropical weather, and an impulsive boss! Plus, a mysterious saboteur with surprising ties to the park’s past is on a quest to find a legendary treasure and destroy Jurassic World forever! What could possibly go wrong? Everything.

The box office and retail success of 2018 proved Jurassic World is the definitive dinosaur brand,” said Vince Klaseus, president of Universal Brand Development. “This year we’re focused on continuing to expand the Jurassic World story through always-on content and new experiences for fans of all ages. Our partnership with the LEGO Group allows us to do just that and more.

Building on the success of the 2018 LEGO Jurassic World offering, the LEGO Group will globally launch four building sets that take the storytelling and role play opportunity beyond the blockbuster film year, giving fans the chance to bring new adventures, characters and dinosaurs home for even more play. The sets will hit shelves this fall, and were displayed in the LEGO booth at the New York Toy Fair.

Jurassic World is one of those properties that just works so well in LEGO form,” said Jill Wilfert, vice president, licensing & entertainment for LEGO Group. “The theme and stories appeal to kids and adults at the same time, and with this content, we offer a fun and unique twist by adding LEGO creativity and humor to an evergreen property. We’re thrilled to expand our successful partnership with Universal to introduce more original LEGO Jurassic World stories that will inspire imaginations and continued play.

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