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Licensees Focus

Bulldog announces plethora of partners for ‘Anthem’

20 Feb - 2019

Tags from the story: Anthem, Bulldog Licensing.

Bulldog Licensing has announced a series of licensing deals for EA’s newest release Anthem™, ahead of the video game’s launch early this year.

Anthem™ is one of the most eagerly-awaited video-game releases of the last few years and the gaming world is buzzing with anticipation. Anthem™ is set on a world left unfinished by the gods, where a shadowy faction threatens all of humankind. The only thing that stands between these villains and the ancient technology they covet are the Freelancers. Players join with up to three others and assemble high-tech, hand-crafted, uniquely powerful exosuits, which enable them to explore vast ruins, battle deadly enemies, and claim otherworldly artefacts.

Four deals have been signed in total, with Level Up Wear, Rubber Road, Trademark Products, and Abysse Corp all coming on board. Each licensee is planning a multi-product range covering apparel, accessories and giftware.

The fact that we are announcing such a number and variety of new partners illustrates the appetite for this highly anticipated game.” says Bulldog Retail Licensing Manager Lindsey Chester. “This is undoubtedly just the start of the licensing programme, as this brand has great potential to build and extend into other categories.”


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