Industry News

Simon’s Cat Dash lands in China

6 Feb - 2019

Simon’s Cat Dash is an endless runner mobile game based on the globally successful animated comedy series Simon’s Cat.

Endemol Shine China, part of global content creator, producer and distributor, Endemol Shine Group, announces a partnership with 360 Games, a leading game company in China, to localize and operate the hit mobile game Simon’s Cat Dash.

Simon’s Cat Dash is an endless runner mobile game based on the globally successful animated comedy series Simon’s Cat. It was developed by Endemol Shine Group studio Good Catch, who worked closely with the Simon’s Cat team to create a host of original characters and animation exclusively for the game.

In this game, Simon’s Cat is dreaming of a date with his love interest Chloe, but he needs butterflies to impress her. Set out on an adventure and explore popular locations from the animation as Simon’s Cat & friends chase down the butterflies. With beautiful environments and adorable sound effects, the game includes over 40 cats, such as Blacktail, Purrincess and Sir Jingle, all hand drawn by the creator of the show, Simon Tofield.

360 Games is the number one Android mobile distribution platform in China. The company has been growing its casual games offering and looking to the international market for suitable titles to bring into China. Simon’s Cat Dash is a great example of this genre and fits perfectly with 360 Games’ strategy.

We are delighted to announce this news following the Humans licensing product launch last week.William Tan, Managing Director of Endemol Shine China says, “360 Games is a highly experienced partner and we believe that Simon’s Cat Dash with its lovely characters, will be a hit amongst casual gamers. Endemol Shine China has been and will continue exploring new opportunities in brand licensing. There are more products in pipeline this year from our brands including Simon’s Cat, Humans, Mr Bean and MasterChef.

Simon’s Cat creator Simon Tofield said, “I can’t believe that our mischievous little cat is entertaining audiences in so many parts of the world with his crazy antics. Simon’s Cat Dash allowed us to bring some wonderful new characters to life and I am delighted to be able to share such a captivating and enjoyable game with our fans in China.”

Endemol Shine China recently showcased several original manuscripts of Simon’s Cat in China for a joint exhibition earlier this month. This was the first time that the manuscripts had been displayed in China, bringing the UK character to its Chinese fans.

Simon’s Cat, features the mischievous and often hilarious antics of a fat white cat and his owner Simon. Simon’s Cat was created by award-winning illustrator, animator and director Simon Tofield. First seen on YouTube in 2008, the series celebrates its 10th Anniversary this year. Simon’s Cat is a worldwide phenomenon, entertaining audiences in over 100 countries.

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