Industry News

Planeta Junior to represent The Smurfs in Spain and Portugal

6 Feb - 2019

Tags from the story: The Smurfs.

Planeta Junior has signed an agreement with IMPS and will manage the licensing programme for these iconic blue characters.

Planeta Junior, a leading European children’s and family entertainment company, will act as the licensing agent for IMPS property The Smurfs in Spain and Portugal.

Planeta Junior will manage all IP consumer products for both the classic brand targeting millennial audiences, and the new animated films and series causing a sensation with young viewers.

Based on the world and universe created by Belgian comic artist Peyo in 1958, the recent films (CGI animation and live action) and the TV series set to launch globally in 2021 have made this legendary brand now more alive than ever.

On the 60th anniversary of the Smurfs’ birth, their values of tolerance, friendship, fun and respect for nature are as relevant as ever, and fully-aligned with contemporary lifestyles. These delightful creatures are known for their original and diverse characters and for their ability to work together regardless of differences that, contrary to what you might expect, always help them achieve their shared objectives.

The little blue characters were appointed to defend their values by starring in the UN’s 17 Sustainable Development Goals campaign, which was signed in 2015. This year they are raising young people’s awareness of the need to protect our seas and oceans.

The new CGI animation TV series targets 5 – 10 year olds and comprises 52 x 11 minute episodes, set to launch globally in 2021. It will feature all of the elements that made the Smurfs iconic: comedy, adventure, action, pace and quick-fire dialogue.

The Smurfs are adorable little blue creatures with unique personalities and big values who solve problems on a daily basis with wisdom and teamwork.

Veronique Culliford, founder and president of IMPS/The Smurfs and daughter of The Smurfs creator Peyo, stated: “We are very happy to collaborate in Spain and Portugal with Planeta Junior, who will for sure carry on The Smurfs image with great emotion for children, big and small.”

The Smurfs are among the most iconic and beloved characters ever created. We are proud to manage this property in Spain and Portugal, where these little blue creatures have been around several generations for 60 years and keep smurfing kids nowadays. We are sure that both adults and kids will love the amazing products we are developing that will take The Smurfs to places never explored before.” said Ignacio Segura, General Manager at Planeta Junior.

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