Planeta Junior, a leading European children’s and family entertainment company, will act as the licensing agent for the brand Lûgat365 in Turkey.
Planeta Junior will manage the consumer products programme for the property created by İyikafa Digital Communications Co.
Lûgat365 is a project aiming to reintroduce beautiful yet forgotten Turkish words in a minimal and modern design with the motto Bazı Kelimeler Çok Güzel (Some words are very beautiful).
The project had started on social media in 2015. Every single day of 2015, a word was shared with its meaning, etymological background and quotations by the masters of Turkish literature through Instagram, Twitter and Facebook. The designs of loved words were firstly applied on tote bags, posters and notebooks only.
To fill the high demand for the products of the project, license agreements were made with significant Turkish brands such as Paşabahçe, Mavi and Keskin Color with more to come.
The popularity of the project increased even faster afterwards. Now the Instagram accounts (one for the project and one for the products only) have reached more than 500K followers in total. The Twitter account has nearly 400K followers.