The new frontiers of Licensing at the next Bologna Licensing Trade Fair

Two months before the start, the 12th edition of the Bologna Licensing Trade Fair looks more prosperous than ever with an eye to the future of licensing and retail.

Two months are left to the 12th edition of the Bologna Licensing Trade Fair and, as every year, the only Licensing fair in Italy focuses on new trends. In fact, from 1st through 3rd April, during the numerous scheduled events and services provided to exhibitors, organizers will dedicate a session on the new frontiers of digital and social media, with particular attention to how the varied world of influencers conditions habits and the propensity to consume increasingly wider and transversal targets. Also for the participants of the Bologna event, a focus on the new frontiers of retail and its challenges and a particular attention to the fashion world, back from the positive experience of the Nice Licensing Area at last Pitti Bimbo 88.

Many companies have already confirmed their presence at the next edition of the Bologna Licensing Trade Fair and, among these: Viacom Nickelodeon Consumer Products – with a rich and double booth that includes the licensing and international publishing front -, Hasbro, Mattel, Rainbow, National Geographic, CPLG, Planeta Junior, Mondadori, De Agostini, Pokémon Company International, For Fun Media, Mediatoon Licensing, Turner Broadcasting System, Maurizio Distefano Licensing, Atlantyca, Starbright, Some Group, Bridgeman Images, Premium Licensing, Bic Licensing, Promoplast, Grani & Partners, Sbabam, EQSG, Leoni Spa, Dynit and many others.

You are still in time to be present at the only trade fair in Italy and the only one that provides complete services for companies looking for new business opportunities.

For more information write to licensing@bolognafiere.it or visit www.bolognalicensing.com

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