The famous mini characters of the film will appear on 300 million Blue Chiquita stickers.
Chiquita Brands International, the largest banana supplier in the world, announces the new partnership with THE LEGO® MOVIE 2: The Second Part, the sequel to the animated film, which marks the debut on the big screen of Banarnar, a new character LEGO in the shape of a banana.
In the four weeks that will come before the release of the film in Italy – set for February 21st – over 300 million Blue Chiquita will represent, in Italy and in the rest of the world, some of the film’s most recognizable characters, including Banarnar. In Italy the landing of the new stickers is accompanied by a competition dedicated to young and old. An activity that emphasizes the key principles of Chiquita: fun, collaboration and family values.
From January 21st to February 17th, with the purchase of 800g of bananas, it will be possible to participate – keeping the purchase receipt and sending an SMS to 320 2041078 – to the extraction of a LEGO brick set or a pair of Cinema Coupons for THE LEGO® MOVIE 2: The Second Part. The complete regulation is available on www.chiquita.it
“The Chiquita bananas have a bright and bright color just like the one that distinguishes LEGO. We are excited to work with THE LEGO® MOVIE 2: The Second Part,” says Costabile Romano, Commercial Director Chiquita Italia. “We at Chiquita share values such as cheer up the days of our consumers, promoting fun and laughter. With this initiative we hope to give a little ‘light and happiness to this winter season, inviting fans to discover our Blue Bollini, to collect them and share love.“
Together with the stickers, Chiquita has developed a program of recipes for the whole family inspired by the film itself. Healthy and delicious, these recipes encourage teamwork and collaboration, available at this link: www.chiquita.it/build
To promote the initiative, Chiquita has also planned an outdoor campaign in the main Italian cities (Milan, Turin, Florence, Bologna, Rome, Naples and Perugia), starting from January 21st. For more information on Chiquita and the collaboration with THE LEGO MOVIE 2, visit www.chiquita.it
