Patrizia Pepe celebrates the 60th anniversary of Barbie – Mattel’s iconic doll – by launching the exclusive BARBIE BY PATRIZIA PEPE capsule collection.
Patrizia Pepe celebrates Barbie’s fab sixties with a glamourous, colourful and fresh capsule collection presented in the Sala della Polveriera of the historical Fortezza da Basso. The partnership with the Florentine brand represents the first chapter of an exciting year for Mattel, with celebrations planned throughout 2019 starring the world’s most famous fashion doll born in Wisconsin on 9 March 1959.
“Barbie is a true icon for generations of girls of every age and nationality, showing them they can be anything and encouraging imagination and creativity through play. Being here together to celebrate such an important milestone is a great honour for me, both as a designer and a woman,” says Patrizia Bambi, founder and creative director of Patrizia Pepe.
Filippo Agnello, Vice President & Country Manager Italy, Spain and Portugal Mattel confirms: “I’m really proud to announce this partnership with Patrizia Pepe. Through Barbie, we share key values with this iconic brand, such as the inspirational power for young consumers who can express their creative spirit at best through fashion. Barbie has been inspiring little girls worldwide since 1959 and will keep doing so in the year of her 60th anniversary, also thanks to Patrizia Pepe’s capsule collection.”
Lisa Weger, Mattel’s Head of Regional Consumer Products Europe says, “I am really excited to announce this great partnership today. Barbie’s DNA has always been fashion, and Italy has always been key to Barbie’s fashion history with a countless number of extraordinary collaborations with the best Italian designers. Our partnership with Patrizia Pepe, who has brilliantly interpreted the essence of Barbie’s brand with this capsule collection, once again puts the special bond between Barbie and Italy under the spotlight.”
The iconic outfits of the Barbie by Patrizia Pepe capsule collection have brought to life the “You can be anything” statement, an inspirational motto for girls world round. ‘Contemporary rock’ hippy is styled in a selection of exclusive fashions for the 2019 Fall/Winter Collection: a full array of tie & die fuchsia vibrations with hints of black, strass, sequin embroideries and pop-style prints.
A sweatshirt and a legging of the Barbie capsule by Patrizia Pepe, revisited in the mini version, are the selected items to dress Barbie. Little girls will be able to have fun reproducing their outfit on their favorite doll for a nice “doll & me” effect. This doll outfit will be sold exclusively in Europe only by authorized Patrizia Pepe dealers.
Barbie’s mission is the perfect match for Patrizia Pepe Junior Girls line, a true celebration of creativity and the unlimited potential of little girls, growing more and more aware that they can achieve any goal with passion and enthusiasm.
The Barbie by Patrizia Pepe capsule collection bears the signature of the licensee corporation Unique Childen Wear, producer and distributor of luxury children wear: “We strongly believe in cooperating with prestigious and strategical partners as they represent a very contemporary communication tool to reach our target,” says Francesco Pizzuti Managing Director of Unique Children Wear. “That is why we decided to partner up with Barbie, an undisputed icon of our time, celebrating such an important anniversary as her 60th year of history with an extremely modern and fun capsule collection, in true Patrizia Pepe’s style.”
Barbie was also the star of the 88th edition of Pitti Immagine Bimbo with an iconographic exhibition. The Sala della Polveriera will become a special setting taking the visitors of Pitti Immagine Bimbo on an inspirational journey through Barbie’s 60-year history, lived keeping up with the times and interpreting year after year the culture and customs of society since 1959.
