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At Pitti Bimbo 88 Nickelodeon presented the new star for the little girls: Jojo Siwa

23 Jan - 2019

Tags from the story: JoJo Siwa, Nice Licensing, Nickelodeon.

During the Florence’s fashion exhibition, the main branded products by JoJoSiwa were launched for the 2019 season.

JoJo Siwa, born in 2003, is a super American teen star and is very popular on Nickelodeon platform. She is also an actress, dancer, successful singer but above all a social phenomenon with over 30 million followers worldwide. JoJo is, for his peers, a spokesperson for positive messages and important values such as the fight against bullying. JoJo Siwa has a unique style: its inevitable accessory is the staple (now its distinctive feature), which has become a real model for all its fans.
At the last edition of Pitti Immagine Bimbo 88 (January 17-19, Florence), Viacom Nickelodeon Consumer Products presented the brand through a dedicated exhibition space – the whole world in color, full of hearts, unicorns and super candy by JoJo Siwa in the frame of Nice Licensing Area.
The look of JoJo is immediately recognizable thanks to the bows that it uses as a fashion accessory and that collects: it has more than 800! Most flakes are created for her by her mother. The giant bow applied to the tail has become a sign of recognition for JoJoe’s fans, the Siwanatorz. Regarding his passion for flakes JoJo said: “For me the bows are something more than a hair accessory. They are symbols of power and security, they make me feel good. I do not feel well if my hair is not tied with a bow. With my hair loose I’m very different and I do not feel myself “.
With its own space at the Nice Licensing area at Pitti Bimbo 88, Viacom Nickelodeon Consumer Product wanted to strengthen the bond with young and very young people with fresh and current proposals of clothing, accessories, books, school collection inspired by JoJo Siwa.
In 2018 the brand launch program, laid out with four hands between Nickelodeon with the partners of the FTA channel Super!, to prepare the Italian market for consumer products’ roll out, saw as two ambassador among Italian social influencers of particular importance, Luciano Spinelli and Iris Ferrari, who introduced the eclectic character of JoJo Siwa to Italian fans. During the year 2019, DeAgostini books will be introduced on the Italian market, the Centauria magazines, the OVS t-shirts, the Giochi Preziosi school line, the MC Group accessories and much more to be announced!

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