Industry News

ICE ICEBERG: kids’ collection fall/winter 2019/20

22 Jan - 2019

Tags from the story: ICEBERG.

ICEBERG’S FW 2019/20 collection is full of novelties.

Next winter sees the debut of a newborn capsule collection — devised as a gift to the tiniest of brand-addicts — and the relaunch of the footwear collection.

Each individual garment is designed for the next generation. A baby crew wearing the Ice Iceberg logo that breaks the generic street-style moulds, featuring colourful luxury sportswear with an urban appeal, the brand’s true heritage.

It’s a season that’s perfectly in line with the brand’s DNA but with the touch of humour and fun that’s typical of the junior world, for a collection of iconic clothing with a technical/contemporary design and pieces that match easily with each other.

Fun remains the leitmotiv of both BOY and GIRL collections, which are skilfully harmonized.

Three colourful worlds for boys and two for girls, unique expressions that make it possible to create new combinations of bold colours as well as a host of alternative looks. Logomania, mix&match fabrics, Jacquard ribbons, embroidery, prints and heat transfer applications make each garment unique and special.

New shapes for the GIRL collection. New wearability for skirts and mini-dresses. Loose trousers cut short at the ankle, slim and ripped denim, maxi sweatshirts and oversize T-shirts. Fabrics mingle with knitwear, and technical materials contrast with decidedly more feminine sequin applications.

The puffer jackets with logos, this season’s absolute must have, are layered with expertly Jacquarded jumpers, T-shirts with finely crafted details – printed or embroidered – and sweatshirts in POP-SPORT colours.

These are the brand’s typical links that imitate the adult world. And the result? Looks that are charming but feisty at the same time, inspired by the ICEBERG men’s and women’s looks, for a genuine mini-me effect that’s even more enhanced in the dynamic BOY collection.

The new sneakers, designed to complete and reinforce every outfit, are playful and entertaining, with logos everywhere.

Cartoons are ever present in a co-branding with the big US major studio Warner Bros., with Tom&Jerry, the most famous cartoon cat and mouse ever, chasing each other across jumpers and jersey T-shirts.

A feast of colours and an invitation to play with the kids’ wardrobe without ever losing sight of details and comfort for free play time.

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