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Great partnerships on the way for Barbie and her fab sixties

22 Jan - 2019

Tags from the story: Barbie, PATRIZIA PEPE, Pitti Immagine Bimbo.

Not just a fashion star!

Barbie celebrates her 60th anniversary by stylishly returning to PITTI IMMAGINE BIMBO through a prestigious partnership with PATRIZIA PEPE, the brand who has paid homage to Barbies’ fab sixties with a fresh, colourful and glamourous capsule collection presented on the historical background of the Sala della Polveriera of Fortezza dal Basso. For Mattel, the collaboration with the Florentine brand is but the first chapter of a year full of celebrations and events, starring the world’s most famous fashion doll, born on 9 March 1959, as leading character.

Thanks to the partnership with Patriza Pepe, a brand standing for excellence in the Italian and international fashion world, Barbie will once again shine at Pitti Bimbo as one of its most glamorous stars!

Barbie, undiscussed property leader in the toy industry and boasting countless licensing interpretations in the apparel, accessory, role play, food, outdoor, publishing and back to school segments, looks at 2019 as an extraordinary year.

Among the many projects of its segment, the food sector is represented by Zàini and its ‘hand-made’ collection of refined chocolate bars, and Caffarel, with a line of chocolate confections exclusively sold in patisserie.

The cosmetics segment is confirmed and enriched through the partnership with Sephora. The beauty junkies will discover the very special collection created in partnership with Sephora composed of 8 lipsticks Lipstories, 1 set of make-up brushes and 4 visage, feet, hair and hands masks customized with Barbie’s signature.

Sergio Tacchini brings Barbie on the tennis courts with a capsule for women and little girls complete with all the accessories branded in co-branding with Sergio Tacchini and Barbie, together with 60th Anniversary woman celebrating t-shirt.

And last but not least, an outstanding project is on its way with goldenpoint, a successful retailer with sails points both in Italy and in the main foreigner cities and which pays great attention to innovation and quality of products. For Barbie the will develop a junior collection of: socks, stockings and leggings.

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