The animated series, represented by Atlantyca in Italy for the tv distribution and licensing rights, reached 3.1% share of audience.
Surprising results for School of Roars, School of Little Monsters, the series that debuted on Rai Yoyo last October 28th. In fact, already in mid-November, the series reached 3.1% share with 344,000 spectators, remaining steady on excellent results to date.
Figures that make School of Roars, School of Little Monsters, created by Alan Robinson with the executive production of JoKillingley (Dot To Dot Productions) and Sarah Legg (CBeebies), an exceptional event capable of doubling the average of Rai Yoyo, the most followed Italian channel for children, and to achieve a peak of 25.8% of the share for the 4 to 7 year target.
The young spectators have in fact been conquered by the baby monsters protagonists who go to school … at night! Thanks to the teacher Stanacapricci, our heroes study “monster things”: they learn how to count spider legs during the math hour or how to howl at the moon during the music lesson or how to cook delicious cakes during the cooking class with master Minestrone. The experiences of school life of our monsters touch on important topics such as care, sharing, friendship and fun and are the social and emotional reflection of the behavior of the public: the children who are going through (or will soon pass) the passage from pre-school age to school age.
Thanks to these extraordinary results, School of Roars, School of Little Monsters, aired every day on Rai Yoyo at 5:15 pm with three episodes and at 9:30 pm with three other episodes, it is thus arousing interest of the entire licensing world, which always finds its interlocutors in Atlantyca.
On behalf of ZDF Enterprises, in fact, Atlantyca is an agent of TV rights and licensing of the series for Italy and is developing its licensing program in the categories of toys, back-to-school, apparel, gift for the property, which debuted with extraordinary results on pay TV in Italy last March on DeAJunior, where it is still on the air, and which is broadcast daily on Rai Yoyo.
