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Licensees Focus

Edutainment Licensing for Flossy and Jim with Signature Books

11 Dec - 2018

Signature Books to create personalised Horace & Co gift books.

When Lynette’s, the co founder of Flossy and Jim, son was diagnosed with autism she struggled to find any books or materials to help her prepare him for new experiences and situations.

So she set about writing her own humorous stories adding lots of fun illustrations and using these to help and encourage him to try new foods, with meeting new friends and prior to visiting new places.

Working with Master Licensee for Publishing, Ferley, this idea went on to become Horace and Co – Horace and his gang of friends help each other to overcome their fears, giving kids confidence in everyday situations and supporting their developmental pathways.

In a project so close to her heart Lynette and Edutainment Licensing are delighted to be partnering for personalised Horace & Co picture books with Signature Books.

Signature already produce other licensed properties including: Beatrix Potter, Thunderbirds, The Beano, and Ladybird.

Available in the U.K and U.S, three titles will launch in early 2019 and will include the child’s name throughout the illustrations and on the cover making them the subject of each story.

I am thrilled that Signature Gifts share my vision for creating books that help children to prepare for new experiences and their high-quality, personalised books are a perfect way to encourage a bond between the adult and the child who is being read to.” said Lynette.


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