With Bumblebee movie, Transformers energy will engage Italy

On December 20th the beloved yellow Autobot finally arrives in theatres, Hasbro dedicates to him important collaborations, from toy to fashion: under the Christmas tree it will be full of Bumblebee gifts

The countdown has started, in a couple of weeks Bumblebee, the beloved Transformers, will arrive in Italian theatres. The final date is exactly Thursday, December 20th: it will be an epic film like the previous five blockbusters dedicated to the most famous robot-vehicle of all time. A real saga that now can also boast a spin-off set in an earlier period of about 20 years to the first movie Transformers, thus becoming a real prequel.

Millions of toys sold worldwide, more than a thousand models available, 20 animated series, these are the figures of the Transformers phenomenon, a cult toy that, in over 30 years of success, has left its mark on the imagination of entire generations, so much so as to enter right into the history of costume, contaminating music, cinema, videogames, comics and fashion. With the arrival of the sixth film of the successful saga, the Hasbro heroes return to the conquest of the Earth with a spectacular line of renewed and revolutionary toys. But not only, the collaborations with street-wear brand and big names of clothing will be many.

To celebrate the unstoppable phenomenon, in fact, there is also Benetton, who has dedicated a capsule collection of t-shirts for all children. For bigger ones, instead, Puma has created a collection of sneakers and sportswear that will be sold exclusively in all Foot Locker stores, while for the little ones, they can choose the exclusive clothing line for children and teenagers from 2 to 16 years by Original Marines: with an active soul and a sporty mood, the garments are characterized by impact graphics and technical fabric inserts.

And it does not end here, because even all OVS stores will set up a special corner dedicated to Bumblebee where the youngest could be able to find the most suitable clothing to go to the theatres and immerse themselves in the adrenaline action typical of the Transformers. UPIM also partnered with Hasbro dedicating an entire apparel collection available in all the group’s stores. The celebrations will continue in the Mondadori stores, which will literally transform for the occasion: showcases, video walls and a shop area entirely branded in the store will act as a megaphone at the release of the film.

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