Industry News

Genius Brands Signs More Licensing Partners for RAINBOW RANGERS

29 Nov - 2018

Cra-Z-Art, Esquire Footwear, Integrity Vitamins, and Townley Girl Join a Roster of Over 25 Licensing Leaders for 2019 Retail Program Launch.

Rainbow Rangersthe new animated adventure series for girls, which premiered on Nick Jr. on November 5th, continues to attract new licensing partners in Genius Brands International, Inc.’s “Genius Brands” (NASDAQ: GNUS) ramp up to the 2019 U.S. retail launch of the preschool brand.

Genius Brands’ SVP of Global Licensing Lloyd Mintz announced that the Company has signed four new licensing partners, including Cra-Z-Art for crafts and activities; Esquire Footwear for shoes and footwear; Integrity Vitamins, for developing a line of chewable, all natural, vegan, gummy vitamins for kids based on the colorful Rainbow Rangers characters; and Townley Girl, for a line of age- appropriate cosmetics and a variety of health and beauty products.

We are thrilled with the response from licensees who are clamoring to be associated with this fresh, colorful and exciting new preschool brand,” explained Mintz. “There is already an amazing consumer awareness for the brand, heightened by the premiere on Nick Jr., of course.  And once the licensing program launches at retail outlets throughout the country–starting in back-to-school 2019 with over 300 product SKU’s coming to the marketplace–we fully anticipateRainbow Rangers will be among the top ‘must have’ consumer products for children of all ages throughout next year.

Genius Brands has partnered with over 25 blue-chip industry-leading licensing partners for the retail launch of Rainbow Rangers, including Mattel Inc. (master toy), MacMillan Publishing (master publishing), Bentex (master apparel), A.M.E. (sleepwear), Berkshire Fashions (cold weather accessories), BioWorld (bags, backpacks), Ceaco (puzzles), Disguise (Halloween costumes), Handcraft Manufacturing (packaged underwear), H.E.R. Accessories (jewelry and hair accessories), Jay Franco (bedding and bath), Dynacraft (bicycles), Kid Galaxy (bubble toys), Kiddieland (foot-to-floor ride-ons), Planet Sox (hosiery), Spirit Halloween (direct-to-retail program), KIDdesigns (youth electronics line), and Basic Fun! (novelty toy line).

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