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Calzedonia celebrates the Group’s growth in the Asian market with #LEGSMOODON

23 Nov - 2018

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Première in Shanghai with Chiara Ferragni as an international guest.

Calzedonia celebrates its entry and development in the Asian market, and in particular in mainland China, with #LegsMoodOn, a celebrative event in Shanghai with special guest Chiara Ferragni, a world-famous digital entrepreneur and digital ambassador of Calzedonia.
Present at the event the Founder and President of the Calzedonia Group Sandro Veronesi, the Asian market CEO Matteo Veronesi, the brand ambassador Intimissimi Xu Lu, the supermodel Cristian Chu, along with press, Vip, and fashion bloggers from Japan, Hong Kong and China.
Calzedonia Group, born in 1986, with Calzedonia, influences and dominates the trends of legwear and beachwear for women, men and children since then, combining quality production with style and affordable prices. Over the years, Calzedonia has confirmed the values of the brand in a complex and constantly evolving sector, managing to satisfy the needs of the public and offering an original style in which the accessory is always the undisputed protagonist.
Calzedonia is present in 49 countries with over 2,100 stores with the first Calzedonia store in Shanghai inaugurated in 2017.
Now, at the end of 2018, the mainland Chinese market has eight stores, including Shanghai, Chengdu and Hangzhou with a strategy of future growth that foresees the opening of another six Calzedonia stores within the year and others in the cities of Beijing and Shenzhen in 2019.
The trend of the Chinese market will count not only in the development of physical stores but also through the official website of the brand and on dedicated platforms such as Tmall, giving the Group the opportunity to reach its customers in a broad and effective manner.

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