Licensees Focus

TIM, Kinder Ferrero and Selex celebrate the 90th anniversary of Mickey Mouse

22 Nov - 2018

Tags from the story: Mickey, The Walt Disney Company Italy.

Tim, Kinder Ferrero and Selex in collaboration with The Walt Disney Company Italy launch some special initiatives to celebrate the important birthday of the Disney icon.

On November 18, the global icon Mickey celebrated its 90th birthday and for the occasion three large Italian companies, TIM, Kinder Ferrero and Selex, are partners of The Walt Disney Company Italy in some special initiatives aimed at their customers.
TIM participates in the festivities with a media communication campaign that includes a suggestivospot featuring the famous dancer JSM, aka Sven Otten, and the famous Disney icon. The spotlight on TV and in cinemas includes postings on a national level, dynamic advertising and promotion on a digital level. TIM has also created, for all its customers, the special “TIM CONNECT FIBRA Limited Edition” promo offering Fibra + Modem + TimVision from € 24.90 a month.

Also Kinder Ferrero celebrates Mickey Mouse: from November 5th, while stocks last, Mickey Mouse, Donald, Goofy and Qui Quo Qua are the protagonists of the special graphics of the packs of Kinder Brioss, Kinder Breakfast Plus, Kinder Pan and Cioc and Kinder Pan and Cioc Cacao inside which it is possible to discover the three self-made comics by Claudio Sciarrone, Stefano Intini and Corrado Mastantuono. Ferrero has also animated the days of Lucca Comics & Games 2018 with various activities and is a unique partner with the Kinder Ovens of the conquest of Guinness Book of World Records for the longest comic made by a single designer, Claudio Sciarrone. And Sciarrone himself is the protagonist of a video with an employee of the Ferrero di Balvano kiln in which the most beautiful stories are told from the best things. Finally, in the exhibition to be held in Desenzano sul Garda “Mickey 90 – The Art of a Dream” will be exhibited the tables and sketches that gave rise to the three comics created exclusively for the Kinder Ovens.Art Class Kinder will offer to all the “little visitors” the opportunity to try their hand at a workshop to learn how to make a comic book.
All the members of the Selex Commercial Group, one of Italy’s major retailers, will be celebrating Mickey’s birthday with an exceptional promotional initiative: every € 15 spent on customers will receive a stamp. Collecting 20 stamps and adding € 2.99 you can receive one of the 8 exclusive toys of the Mickey & Friends series. In addition, by participating in the online competition (www.anniversariotopolino.it) and answering some funny questions about the world of Mickey Mouse it will be possible to win one of the 150 suitcases of American Tourister and, as a final prize, a trip to London. And for an expense in the company of Mickey Mouse, the Selex Group has also produced special bags with themed prints. The entire initiative will be launched with an important marketing plan that includes national TV, cinema, radio, billboard and press.

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