Atlantyca Entertainment appoints Mendia Licensing SL agent for illicensing of Geronimo Stilton in Portugal and Spain.
Atlantyca Entertainment has appointed the Spanish MENDÍA LICENSING SL as the new licensing agent to represent the Geronimo Stilton brand in Spain and Portugal.
MENDÍA LICENSING will work with Atlantyca to find licensed partners for Geronimo Stilton Classic, Geronimo Stilton Animation and Geronimo Stilton. In the realm of fantasy.
Indeed, the three brands are hugely successful in the region. The animated series dedicated to the famous journalist mouse is in fact aired on the Clan, the channel for children of the Spanish TVE; Planeta, the publisher of Stilton for the Spanish language, boasts over 21 million books sold; Grup 62, publisher of volumes in Catalan, 3 million copies sold; Presenca, publisher for the Portuguese language, 2.4 million copies sold.
“The great notoriety of a character like Geronimo Stilton shows that the ideal time has come to build a dedicated licensing program,” said Sofia Noguera, president of Mendia Licensing, adding Marco Piccinini, Licensing Manager of Atlantyca Entertainment: “We can not see now to work with Mendia, an extremely reliable company known to be able to identify the right local partners from time to time to create, for all the different key categories, a wide range of products that will surely make all the young fans of Geronimo Stilton happy “.
