Industry News

Koch Media and Giochi Preziosi: “Maya the Bee” is the protagonist of the upcoming promotional campaigns

25 Oct - 2018

Tags from the story: Giochi Preziosi, Koch Media, Maya the Bee.

From October 14th through 27th, a joint television campaign on Maya the Bee franchise to anticipate the launch of the feature film Maya the Bee – The Honey Olympics, on October 18th.

Since October 18th Maya the Bee flew to the cinema with her new animated film adventure Maya the Bee – The Honey Olympics. After having conquered entire generations of children who could not help but sing the initials of the cartoon, the most beloved bee of all times is coming back to the big screen.
The strength of the brand, which has kept unchanged in Italy for over 40 years, has enabled it to activate important promotional synergies with various partners. The contribution made by the collaboration between Koch Media and Giochi Preziosi was very important, allowing the activation of a joint television campaign on the most important television networks dedicated to children.
From October 14 through 27, on the main kids channels, including Nick Jr., Frisbee and K2, in addition to the campaign dedicated only to the film, it has been broadcast the joint spot dedicated to Maya that includes the new Giochi Preziosi licensed products and the release of the high anticipated feature film.
It is a great pleasure for us to have had the opportunity, with Maya the Bee, to activate this important collaboration with Giochi Preziosi“, commented Frida Romano, Theatrical Marketing Director of Koch Media. “This is a partnership that has seen us work in synergy since the first steps and that has led to the development of very interesting and stimulating activities. I quote the great competition with UCI that has, among its great protagonists Giochi Preziosi, with its playset dedicated to the Maya the Bee as prizes for the winners and the TV campaign that see us once again allies in trying to bring Maya in houses and in the heart of everyone, adults and children“.
Maya the Bee” commented Dario Bertè, CEO of Giochi Preziosi “has a very strong positive experience in Italian families and has a prominent position in our pre-school portfolio. We are very happy and honored to be able to collaborate with Koch Media in view of the arrival of the new film by Maia, and to re-present in our toys the magic of the movie and the new TV series.
Maia, Willi, together with their friends, old and new, are waiting for everyone, young and old, in the best toy shops and cinema since 18 October, for 90 minutes of fun

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