Kent Press announces the publication of Business of Licensing, the licensing industry’s definitive reference guide to licensing.
At 550 pages, Business of Licensing is the encyclopedic resource for property owners, licensing agents, lawyers, accountants, and anyone seeking the most comprehensive information on the structure, operation and administration of a successful licensing program.
Business of Licensing is co-authored by industry experts Greg Battersby and Danny Simon, who together possess over 70 years of licensing experience. Battersby and Simon are also the authors of the successful three-book series, Basics of Licensing.
The Business of Licensing has received excellent reviews from the licensing industry, including an endorsement from the worldwide trade association, the International Licensing Industry Merchandiser’s Association (LIMA). According to Charles Riotto, former president of LIMA, “This book is an indispensable resource for anyone who wants to successfully navigate through the licensing industry.”
The licensing of intellectual property rights emerged in the 1970s as an important and profitable business. Today, the “merchandising” of brands, characters, sports team names, college logos, music groups, non-profit organizations and artwork is a global industry. In 2017, the sales of licensed merchandise reached $270 billion, with U.S. sales of licensed products exceeding $157 billion.
Despite its appeal, understanding licensing can be daunting to the newcomer. The Business of Licensing provides the necessary information to help navigate through the ever-evolving business of licensing by providing an understanding of the industry, including its terminology, legal principles and business practices.
The Business of Licensing explores every aspect of licensing from the perspectives of successful industry professionals. The book covers such key topics as how to secure intellectual property rights, negotiate contracts, product development and building marketing strategies. Readers will also come to understand how to price and value deals and maximize their revenues and profits. Novices and seasoned veterans alike will benefit from practical, real-world advice on how to capitalize on the endless opportunities offered in this exciting industry.
In addition to a thorough discussion of the topics in plain, easy to understand language, the book includes an Appendix with 20 tried and true documents and forms. Included are sample licensing and agent agreements, deal memos and IP forms, with electronic copies available via Dropbox.
The BUSINESS OF LICENSING is now available on the publisher’s website at www.thebasicsoflicensing.com and will soon be available on Amazon in both print and Kindle versions.