Licensees Focus

Carnival masks and costumes inspired by Geronimo Stilton debut in the USA

19 Oct - 2018

The Atlantyca’s licensing agency, Firefly Brand Management, signs a new agreement with UnderWraps Costumes Inc. for the brands Geronimo Stilton Classic and Geronimo Stilton Animation.

Atlantyca Entertainment has a new American licensing partner for Geronimo Stilton.

The US-based Underwraps Costumes, Inc., a leader in the creation of high-quality masks, costumes and disguises for the retail market, will produce a line dedicated to the beloved Geronimo Stilton. The agreement concerns the properties of Geronimo Stilton Classic and Geronimo Stilton Animation and was traded by Firefly Brand Management, the licensing agency of Atlantyca in the USA.

Available in stores and online from autumn 2019, the Underwraps costume line is designed to celebrate Carnival and special events. The costumes will be inspired by the famous journalist mouse and his sister Tea Stilton. Underwraps will also produce some special accessories, such as the exclusive mouse ears.

The deal follows the Firefly Brand Management agreement with Prime Party for the animated series of Geronimo Stilton, currently available in U.S.A. on Netflix, Amazon and on Kabillion platforms. Firefly is the US licensing agent for the following Atantyca Entertainment brands: Geronimo Stilton Classic, Geronimo Stilton Animation and Bat Pat.

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