‘Brand Experience For Kids’, the first manual to organize a perfect Family Day in the company
Emanuele Davenia, explains the innovative method for planning successful events with children and families, from commercial spaces to family days.
“The road to a company’s success goes through the animation for children, that is, what is defined more concretely marketing experience” – says Emanuele Davenia, Founder of KIDS ANIMATION and event creator for kids, author of the book “Brandexperience for kids”(Dario Flaccovio Editore). “Memorable experience: this is the magic formula. For years now we are talking about marketing experience. Today the latter starts online and then ends up in the store and continues online again, creating a virtuous circle that loyalises the customer. The goal is always the same: to sell. If in the past it was enough to display the goods on a shelf and let the customer experience his experience after opening the box once he arrived home, today this method is no longer enough“- continues Davenia.
In the book, Emanuele explains his innovative method for organizing commercial and corporate events for children and families. Whether it’s a fair, a product launch, a company family day, the goal is always the same: to live the values of the brand with significant and memorable experiences. The final effect is the creation of a relationship of familiarity with the brand, a relationship that translates into greater propensity to purchase, in the case of product promotion, or in a greater sense of belonging to the company, in the case of events as a family day. This is possible thanks to the integration of branding skills, storytelling, animation but above all a great attention to the needs of children and families.
With its transversal approach, the author demonstrates how important and effective the dialogue between different business functions and the sharing of the same approach. As proof of this, the book reports contributions from business managers and professionals. “I have chosen to dedicate this book to all those who in the past have already experimented with corporate events for children, or who are meditating on making them in the future. I would like to convey a clear message, namely that these events preserve a wealth of growth opportunities for professionals and their company“- concludes Davenia.