Industry News

Boing Spa is the new licensing agent in Italy for “Simon”

12 Oct - 2018

Tags from the story: Simon, Turner.

The new seasons of the beloved TV series for preschool target will arrive exclusively on Cartoonito.

Boing SpA, a company formed by the joint venture between Turner and RTI Mediaset and publisher of the free-to-air channels Boing (40 DTT) and Cartoonito (46 DTT), has signed an agreement with GO-N Productions for the management of licensing rights in Italy for Simon, the beloved TV series based on the books by the Franco-American artist Stephanie Blake, an international success translated into over 20 languages.

Boing SpA will introduce the franchise in Italy and develop a structured licensing program aimed at the pre-school target.

Produced and distributed by GO-N Productions, Simon series was launched last year on Cartoonito and immediately reached a great success among the young spectators.

The show, targeted to preschool children, narrates the adventures of Simon, an adorable white rabbit with long ears, very determined, proud, full of vitality and fantasy that lives the emotions and the fears of all those first times that mark the growth of every child: from the first day of school to the first visit to the dentist, from the reproach of the mother to the relationship with friends. The series follows the style of the illustrations of the book, essential but effective, with strong strokes, strong colors and few shades.

The 2nd and 3rd season of Simon will premiere on Cartoonito from 2019.

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