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Industry News

Atomic Toybox Entertainment acquires Fuel Entertainment IP assets

8 Oct - 2018

Tags from the story: Atomic Toybox, Fuel Entertainment.

Atomic Toybox will work with New Zealand’s Pukeko Pictures, with whom it has a first look agreement, on developing these properties for television.

Atomic Toybox Entertainment, headed by four-time Emmy® nominee, Michael Polis has acquired 100% of Fuel Entertainment’s library of intellectual property assets.

For over 10 years, Fuel Entertainment specialized as a digital agency working with global brands and companies while developing its own intellectual properties. The Fuel Entertainment catalogue consists of over 42 properties including the successful PlayStation Network game Sideway, the iTunes App Broddcast, Fairies & Dragons, made popular through the successful McDonald’s Europe kids meal campaign and Tetsurai, a futuristic game filled with giant robots battling for dominance.

The deal sees Atomic Toybox grow its burgeoning portfolio after its investment in Captain Action in August last year.

Michael Polis, CEO Atomic Toybox said, “We are thrilled to add such a robust roster of properties to our portfolio. Atomic and Pukeko Pictures plan to take several of these projects directly to market while others will be redeveloped and reintroduced over the coming months.”

Martin Baynton, Co-Owner and Chief Creative Officer of Pukeko Pictures added: “The Fuel slate is a diverse treasure trove of IP. Mike has a fantastic eye for creative development and we’re looking forward to working with him to take these properties to the next level.

Mike Burns, former CEO of Fuel Entertainment said, “We couldn’t be happier to have these properties in such good hands. There’s tremendous potential for this IP and we are looking forward to seeing what Atomic and Pukeko Pictures can do with the portfolio.”


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