Licensees Focus

J&M Brands adds another 10 licensees to the L.O.L. Surprise!® roster for the Benelux!

3 Oct - 2018

Tags from the story: J&M Brands.

With most L.O.L. Surprise!® merchandise set to hit the shelves this autumn in the Benelux, it is quickly becoming the #1 brand in most categories for sell-in at retail!

J&M Brands has brokered another 10 licensing deals for L.O.L. Surprise!®, adding a long list of products to the already impressive list coming into the Benelux. There are currently products in the works spanning many categories, including stationery, accessories, apparel, outdoor play, publishing, gift, wheeled toys and much more.

The thirst from consumers for everything L.O.L. Surprise!® is so big that retail buyers from all channels are placing huge orders for L.O.L Surprise!® merchandise and the predicted sell-through is set to be record breaking.

Numbers don’t lie”, says Jannienke Mulder, Co -Owner of J&M Brands. “Each and every one of our licensees has reported to have massive orders for their L.O.L. Surprise! ® products. The popularity of this Brand is undeniable and retail buyers know it!

We are excited that J&M Brands have pulled off such a complementary brand extension plan for the Benelux, complementing our toys and global partners perfectly.” says Egita Di Filippo, SR. Director Licensing EMEA at MGA Entertainment.

L.O.L. Surprise!® is still the #1 selling franchise in the toy industry. With retail exclusives and further series due to be released, the future seems set for this brand.

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