The PANINI group will be present at the Brand Licensing Europe (stand N75) from October 9th through 11th, where it will present the brand new Panini Brand style guide for a European preview.
After the recent collaborations with PUMA and FIFA, the license renewals with DOLFIN SPA for sweets for recurrence, FRANCO COSIMO PANINI for the back to school, and the agency agreement for the territories GAS and Benelux with the BAVARIA MEDIA group, the Panini’s goal is to extend the strength and appeal of its brands and its iconography to other products and categories. Last partner who has enjoyed Panini brand is MONDO SPA for football soccer license.
Along 2018, they have been of main importance the collaborations with PUMA, on the occasion of the fiftieth anniversary of the Suede street style model and the licensing program developed in collaboration with FIFA with the PANINI HERITAGE FIFA WORLD CUP collection. Successful program through license agreements with Copa Football (Holland), Bioworld International and Click Distribution (UK), which distributed clothing and gift products throughout Europe, the United States, Kuwait, Canada, Lebanon and Mexico.