Five-year agreement for German-speaking territories, two-year agreement for Canada.
Mondo TV, one of the largest European producers and distributors of animated content, has announced two more major broadcast agreements, taking its popular animated TV show for four-to-eight-year-olds, Sissi the Young Empress, to channels serving four countries.
From June this year, Sissi the Young Empress has been appearing on Club Illico, an SVOD subscription service and one of the leading Canadian digital platforms in the French language. The agreement gives Club Illico owner Videotron, a major cross-platform Canadian media operator, a license for the French-language SVOD rights of the first season of Sissi for a period of two years.
Along with the Canadian deal, Mondo TV has announced a three-country deal with Nickelodeon that brings a German-language version of Sissi series one to Germany, Austria and Switzerland for a five-year period, which started in September this year. Nickelodeon will have exclusive free-to-air and pay-TV rights in Germany, and non-exclusive free-to-air and pay-TV rights in Austria and Switzerland.
These two agreements add a number of important new broadcast outlets to the vast number already showing Sissi around the world. They follow on from the recently announced major three-year deal with DBS children’s channel JeemTV, through which Sissi has been showing in Arabic from July 2018 in a number of countries.
Already a big hit with its a core audience of young girls, Sissi the Young Empress is now an established ratings hit in over 40 countries, with two series (a total of 52 x 26’) already available and a new, 3D season (52 x 11’) to be launched in 2019 with a new format and new contents.
Sissi is based on a real historical figure – a charming young empress who over the years captured the public imagination well beyond her Austrian homeland. This animated version of her story offers its audience lots of adventure, romance, mystery, intrigue and even magic when Sissi discovers a magic bracelet, which leads to exciting and unusual adventures as she seeks to help her many animal friends.
The adventures of the free-spirited princess who resists etiquette and the duties of the court to follow her heart is a big success with its target audience of young girls, who love Sissi’s strong and positive character and identify with her desire to follow her dreams.
A licensing campaign for the property is already strongly established and has brought to retail toys, books, magazines, puzzles and board games, confectionery, personal care products, carnival costumes and a Dress Up Your Sissi game app. With plans already advanced for series three and the continuing success of the first two series, an expanded licensing campaign is on the way.
Matteo Corradi, Mondo TV CEO, says: “More and more channels are discovering the enormous appeal of Sissi the Young Empress and adding their names to the many broadcasters that have made it such a hit. Its combination of storytelling, romance, magic and humour with a cast of very engaging characters has made it a favourite with many young audiences, and we are delighted to welcome Nickeodeon viewers in Germany, Austria, Switzerland and Club Illico viewers in Canada to Sissi’s fast-growing fanbase.”