fbpx
Entertainment

VIZ MEDIA EUROPE Names Licensing Agent In Italy on the Eve Of My Hero Academia TV Debut

20 Sep - 2018

The leader in Japanese Entertainment in Europe and Starbright Licensing partner to expand the phenomenon anime My Hero Academia in Italy.

As VIZ Media Europe prepares for the television debut of the manga phenomenon My Hero Academia in Italy, a new agent has been appointed to represent the new generation anime brand to develop the consumer products program.

My Hero Academia, the new superhero anime phenomenon from Japan, is landing in Europe. The first season is about to start on Turner networks in Italy. The series counts already more than 63 episodes of 26 minutes (3 seasons), and many more to come.

This promising property announced as the new Naruto is already a massive publishing success with millions of manga sold in Europe. The new anime already available on VOD platforms is the top viewed series followed by a huge fans community on social networks.

VIZ Media Europe has named Starbright Licensing as licensing agent in Italy to introduce the franchise and build a strong licensing program.

The global franchise and brand ecosystem will include multiplatform Video Game to be launched this October 26th by Bandai Namco Entertainment, targeting a new generation of kids, teens and young adults. In addition, Dynit will be publishing the Home Video from this November.

The success of My Hero Academia is growing daily in Europe and we are convinced that it will conquer the Italian market”, said Aâdil Tayouga, EMEA TV Series / Films & Licensing Executive Manager, “We look forward to partnering with Starbright Licensing to continue to expand this phenomenon”.

We are very excited about this opportunity of collaboration with VIZ Media Europe. My Hero Academia is one of the most interesting projects of the last years and we are confident that Italian consumers reaction will be extremely positive”, said Giada Paterlini and Isabella Barone, co-founders of Starbright Licensing.

Subscribe to our newsletter


Read our last issue





PANINI & ICAM: A NEW PARTNERSHIP IN CONFECTIONARY
PANINI & ICAM: A NEW PARTNERSHIP IN CONFECTIONARY

The agreement covers chocolate eggs and Christmas socks with surprise as of easter 2021. Starting from January 2021 PANINI S.p.A. will have a new licensee partner in the confectionery sector for anniversary cakes: ICAM S.p.A. Panini, the worldwide popular sticker...

read more
NEW POPEYE SPORTSWEAR COLLECTION WITH THE WOD LIFE
NEW POPEYE SPORTSWEAR COLLECTION WITH THE WOD LIFE

Merchantwise Licensing brokers first ever australian Popeye Sportswear Collection with The WOD Life. Australia’s Merchantwise Licensing, on behalf of King Features Syndicate, home to some of the world’s most popular entertainment characters, has brokered the first...

read more
DONOVAN MITCHELL X ADIDAS LIMITED-EDITION BODYARMOR SNEAKER
DONOVAN MITCHELL X ADIDAS LIMITED-EDITION BODYARMOR SNEAKER

Donovan Mitchell and BODYARMOR have teamed up for a new, exclusive collaboration with adidas, creating a limited-edition version of Donovan’s D.O.N. Issue # 2 sneaker Coming off his 5-year contract extension with the Jazz, NBA All-Star Donovan Mitchell and BODYARMOR...

read more