The leader in Japanese Entertainment in Europe and Starbright Licensing partner to expand the phenomenon anime My Hero Academia in Italy.
As VIZ Media Europe prepares for the television debut of the manga phenomenon My Hero Academia in Italy, a new agent has been appointed to represent the new generation anime brand to develop the consumer products program.
My Hero Academia, the new superhero anime phenomenon from Japan, is landing in Europe. The first season is about to start on Turner networks in Italy. The series counts already more than 63 episodes of 26 minutes (3 seasons), and many more to come.
This promising property announced as the new Naruto is already a massive publishing success with millions of manga sold in Europe. The new anime already available on VOD platforms is the top viewed series followed by a huge fans community on social networks.
VIZ Media Europe has named Starbright Licensing as licensing agent in Italy to introduce the franchise and build a strong licensing program.
The global franchise and brand ecosystem will include multiplatform Video Game to be launched this October 26th by Bandai Namco Entertainment, targeting a new generation of kids, teens and young adults. In addition, Dynit will be publishing the Home Video from this November.
“The success of My Hero Academia is growing daily in Europe and we are convinced that it will conquer the Italian market”, said Aâdil Tayouga, EMEA TV Series / Films & Licensing Executive Manager, “We look forward to partnering with Starbright Licensing to continue to expand this phenomenon”.
“We are very excited about this opportunity of collaboration with VIZ Media Europe. My Hero Academia is one of the most interesting projects of the last years and we are confident that Italian consumers reaction will be extremely positive”, said Giada Paterlini and Isabella Barone, co-founders of Starbright Licensing.
