BLE PREVIEW: Capcom Announce Brand Licensing Europe Show 2018 Attendance

20 Sep - 2018

Tags from the story: Capcom.

Capcom also announce an all-star line-up of licensed products for 2018 and beyond.

Capcom, a leading worldwide developer and publisher of video games, are pleased to announce that they will be exhibiting at the upcoming Brand Licensing Show 2018 from October 9th – 11th at the London Olympia exhibition hall, promising to show-off an exciting line-up of licensed products from Capcom’s catalogue of strong and identifiable IP.

Capcom saw an immensely strong start to the year with the successful release of the critically-acclaimed Monster Hunter™: World for console and the later released PC version in August. Monster Hunter: World managed to captivate audiences from all corners of the world and since then has gone on to become Capcom’s best-selling game in company history with over 8 million units shipped globally.

At E3 2018, Capcom managed to surprise and delight fans around the world with the reveal of brand new titles in the Resident Evil™ and Devil May Cry™ franchises. The reimagined genre-defining classic, Resident Evil™ 2, planned for release 25 January 2019, stole the official Critics Best of Show Award at E3 with a judging panel compromised of major media outlets from across the globe. Bringing a touch of overthe-top stylish action to proceedings, Devil May Cry™ 5 has new and long-time fans eagerly anticipating the latest entry in the demon hunting epic launching in Spring 2019. Attendees of Gamescom 2018 will be thrust directly into the demonic invasion as Devil May Cry 5 will have its first playable showing on the Microsoft Stand.

Capcom anticipates a surge of licensed products for these titles and has kicked off with the Steamforged high-value and quality board game based on the original Resident Evil 2, which is available from January 2019.

The Mega Man™ legacy continues as the iconic character celebrates his 30th anniversary with the upcoming release of the long-awaited sequel Mega Man™ 11. The blue bomber promises to blast your heart away with its fast-paced action and beautiful hand-drawn characters and environments when it releases 2 October, 2018. Expect to see more Mega Man merchandise launching in 2019.

Street Fighter™ is one of the most popular series of all time and is still revered as one of the best in its genre. The series gave birth to one of the most colourful and recognisable casts in gaming’s history! Street Fighter is still on top form with the recent successful releases of Street Fighter™ 30th Anniversary and Street Fighter™ V: Arcade Editionwith the former providing retro fans with classic experiences for the modern consoles and the latter providing hot new-takes on the beloved Street Fighter formula. In addition, the Global organisers of Capcom Pro-Tour continue to host E-sports events featuring Street Fighter across EMEA.

Licensees and retailers alike are lining up to create and stock original merchandise ranges from apparel, accessories, homeware, bags, plushies and all sorts of collectible items and more.

All of the above and more of Capcom’s diverse and robust rich roster of IP make for compelling merchandising opportunities. In light of this, Capcom is also thrilled to announce a new game-changing European online store for B2B and B2C in partnership with Gaya Entertainment, launching a range of product, including apparel and homewares to be first revealed at Gamescom 2018 with the e-store launching in August 2018. Capcom confirms that the first in the long line-up of current licensed product and own developed product lines that Gaya Entertainment is focusing on are products not currently being developed by other licensees, such as a powered up Mega Man energy drink and stunning Okamimerchandise, amongst other ranges.

New and upcoming merchandise that will become available from a selection of retailers include:

  • Abysse Corp’s new gifting accessories for various Capcom IP.
  • PMS international launch of cute Mega Man plushies.
  • New FUNKO POP collectibles based on Capcom IP.
  • New apparel lines from DIFUZED, Park Agencies, Fashions UK, Insert Coin, Rubber Road, Roy Lowe & Sons and Dutexdor.
  • High-end ranges of statues from Darkside Collectibles for Devil May CryStreet Fighter and Resident Evil, all available in 2019.
  • Launching this year, specialist retailer Gamestop will distribute a range of collectible figurines based on the popular Street Fighter and Mega Man IP. Expect to see other key Capcom IP get their own figurines in 2019.
  • New partner EXG has introduced a Ryu Street Fighter Cable Guy device holder into its’ line up, which enables fans to charge a range of personal electronic devices and gaming controllers.

BLE 2018 will give Capcom the opportunity to meet with new partners and build on the successes of last year while expanding into new categories such as: promotions, beverages, music, online gambling and cosplay.

For Australia/New Zealand specific licensing enquiries please contact our agent John Vasta (john@blackmint.biz). Capcom Europe Ltd will be exhibiting at the forthcoming Brand Licensing Europe show between 9th – 11th October 2018, on stand D105 at the London Olympia exhibition hall. Drop by or contact Michele Pearce (Capcom’s Licensing Consultant Michele.Pearce@capcom.com) in advance to discuss licensing opportunities for the Capcom gaming brands.

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