Industry News

New licensing contracts for the Properties represented by Maurizio Distefano Licensing

13 Sep - 2018

The latest deals signed will bring on the shelves the main novelties of the most beloved characters and the coolest brands.

The MDL agency’s approach has always been aimed at offering licensees a broad offer, which meets their needs and especially those of their consumers, and which ensures a quick sell out of merchandising products.

MDL guarantees a continuous updating and a rigorous selection of the properties of the moment, which can become true trends of success in the market.

For this reason, the broad portfolio of the agency consists of properties ranging from animated series, to films and life-style brands.

Here there are the latest signed deals that will leverage the importance of the brands represented by MDL.

emoji® – THE ICONIC BRAND, the brand of the famous icons well-known by everybody, was chosen by Volponi for the development of loyalty promotion for the most important GDO chains.

Warm Up Industry has also signed with emoji®, to create custom characters and custom settings in shopping centers.

For this season, Pigna and emoji® have created a complete line of a contemporary back to school suitable for young adults target. Backpacks, cases, journals and stationery to make students express their emotions every day.

The success of Masha and the Bear does not tend to diminish and after the opening in Leolandia of the large dedicated area “The Forest of Masha and Bear”, the confirmations also come also from other categories: Ciao realizes the dream of many little girls, that is dress carnival costumes of the beloved Masha; Modecor renews its contract for cake decorations, Warm Up Industry will continue to give life to two friendly friends with costumes and will continue the tour of the Bear House.

Waiting for the release of the second feature film, Angry Birds Movie 2, awaited at the cinema for September 2019, the angry birds are not missing from the scenes: Torronalba will produce ingredients for ice cream inspired by the characters of Angry Birds; Balocco chose their chicks, the Hatchlings, for the Easter egg for the 2019 season together with mini panettone and pandori with surprise. DeAgostini confirms the interest for the adorable Hatchlings launching next October in all the newsstands of the soft collectibles.

Gedis will bring the figurines of ALVINNN characters to the newsstand inside the flowpack! And the Chipmunks, accompanied by their portable stage for their singing performances, and those of the tender characters of the new Monchhichi series, broadcast on DeA Junior and Frisbee.

Hopplà has signed with Paddington to create the Paddington English Lab, an entire area to be set up inside the personalized shopping centers, to teach children the English language together with the little jam marionette. The area can also be equipped with Paddington station, with a train to transport young and old. The launch event is scheduled for the end of September.

The agency will be present at the BLE from 9 to 11 October, one of the most important trade fairs, with its own booth.

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