Genius Brands and Spirit Halloween Partner for Rainbow Rangers Direct-to-Retail Program

New Rainbow Rangers Costume and Accessories Will Be Available in Over 1,300 Stores in the U.S. and Canada and Online.

Genius Brands International, Inc. “Genius Brands” (NASDAQ: GNUS), a global media company that creates and licenses animated multimedia entertainment content for children, continues to build on the momentum of key licensing partners supporting the 2019 retail launch of its new original preschool brand, Rainbow Rangers, which debuts in fall 2018 on Nickelodeon’s Nick JrAs announced by Genius Brands’ SVP Global Licensing Lloyd Mintz, Spirit Halloween has signed on for North American licensing rights in the character costumes and accessories category. 

Spirit Halloween will design and manufacture an exclusive line of Rainbow Rangers character costumes and accessories, which will debut at over 1,300 retail locations across the U.S. and Canada beginning August 2019. Spirit Halloween joins an expanding roster of retail partners as it gears up for the retail debut in 2019 of a broad array of new Rainbow Rangers merchandise from apparel, accessories, beauty products and electronics to room décor, books, music and home entertainment, available for the first time. Led by global master toy partner Mattel, Inc., and global master publisher Macmillan Children’s Publishing Group for its Imprint label, some of the licensing partners for Rainbow Rangers include Bentex (master apparel), Global Brand Group (sleepwear and hosiery), Berkshire Fashions (cold weather accessories), BioWorld (bags, backpacks), H.E.R. Accessories (hair and jewelry accessories), Jay Franco Mfg. (bedding and bath), Dynacraft (bikes, trikes, scooters and wagons), and Kiddieland (foot-to-floor ride-on toys),  along with many others.

Rainbow Rangers are the super heroes for the preschool set, and we are very happy to entrust our partners at Spirit Halloween with translating the imaginative and unique personalities of the Rainbow Rangers to costumes and accessories that will delight our young fans and engage them in inventive play,” said Mintz in making the announcement. “We’re eager to see little Rainbow Rangers out saving and healing the planet in support of the brand.”

Rainbow Rangers continues to build on the solid partnership between Genius Brands and Spirit Halloween as we devise a robust program that capitalizes on current market trends while piquing the interests of the brand’s anticipated fan base,” added Rick Goralnick, Divisional Vice President, Licensing for Spirit Halloween. “Rainbow Rangers has broad appeal with preschoolers and offers a unique opportunity to express their creativity and imagination through the distinct personalities of the characters.  We’re very enthusiastic about our role in introducing this fun and imaginative brand through an array of colorful, creative costumes and accessories.”