Industry News

Publievent inaugurated at the shopping center I Gigli “The world of Tip the Mouse”

26 Jul - 2018

The world of Tip the Mouse initiative consists of a dedicated area where all children can find themselves in the colorful world of Tip thanks to a scenario that recalls the settings of his adventures.

On the wave of the great success of the television broadcast on Rai Yo – Yo, the events agency Publievent, licensee of the character Tip the Mouse, has created and inaugurated, on July 23rd, a national preview at the I Gigli Shopping Center di Campi Bisenzio, “The world of Tip the Mouse”.

Tip the Mouse and its colorful world was born in 2003 by the genius of Andrea Dami and the pen of Marco Campanella as a series published by Giunti al Punto Publishing House. With his nice face, the tuft of hair on his head and the whims always ready to explode, Tip brings the reader to experience the wonderful adventures that every child is facing on the path to become great. The publishing success is immediately winning, reaching 9 million and a half copies sold all over the world, of which almost 2 million only in Italy. This is how in 2014 the first animated series in 3D computer graphics debuts, whose direction was entrusted to Studio Bozzetto, broadcast in Italy by Rai Yoyo and in America by Disney Channel. From 2018 the second series of 29 episodes is also on air.

THE WORLD OF TIP THE MOUSE initiative consists of a dedicated area where all children can find themselves in the colorful world of Tip thanks to a scenario that recalls the settings of his adventures. The area welcomes visitors at 360°, in the center stands a large element depicting the shoe machine. Within the area, there are several activities:

TIP ADVENTURES – A large book and small stacked books await the children who will be able to hear, thanks to an actor’s voice, the fantastic adventures of Tip the Mouse;

ECO WORKSHOP – I throw it? No, I transform it! A small workshop dedicated to recycling, where the little guests learn the value and importance of giving new life to the materials.

DIGITAL MEMORY – Thanks to a touch screen technology station, children can try their hand at memory games.

Stefano De Robertis, Marketing Manager of Eurocommercial, owner of the shopping center I Gigli explains: “The family with children is confirmed as a priority target for shopping centers. In this sense, it is fundamental to offer relevant experiences dedicated to entertainment, looking at the world of TV productions and characters that break through the imagination of children like Tip the Mouse. “

Yashar Deljoye, Head of Marketing of Savills Larry Smith, the company that runs the “I Gigli” shopping center, said: “We are particularly proud to host the first national of a completely Italian character, recognized for its strong green connotation from an audience transversal in terms of age. The choice of the GIGLI for the launch of the “Mondo di Tip the Mouse” stems from the need to continue the constant innovation path of the number one Center in Italy; a strategy that has always, as a management and re-marketing company, we have intentionally materialized with the purpose of amaze and intrigue our visitors, also thanks to the huge investments that the Property has put in place over the years in order to make GIGLI more and more a modern reference point for shopping in Central Italy“.

Antonino D’Agostino, director of the shopping center I Gigli explains: “We were delighted to host a national preview “The world of Mouse Tip” because the spirit and nature of the character are close to the world of children with an eye to the issues environmental. The event was included in the container of summer events “Gigli Holiday Village” and will take place every afternoon from 16 to 20, with the opportunity for hugs and photos with the mascot Tip the Mouse Saturday and Sunday afternoon”.

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