At last Disney Licensee Meeting they were presented the novelties of 2019 and assigned the Quality Product Awards.
Disney Licensee Meeting is the event that every year is aimed at all licensees working with Disney to present a preview of the rich and wide range of content Disney, Disney*Pixar, Marvel and Lucas. The 2018 edition, held on 12 and 13 July, brought together about 500 guests at the Palazzo dei Congressi in Riccione, including licensees and distributors from all over Italy.
The numerous interventions scheduled in the two days of the work, focused on the Licensing strategies and those of Marketing, Communication and Retail of the Company that will develop in support of the franchises – with particular focus on Mickey and Friends, Frozen, Toy Story, Princesses, Marvel and Star Wars – and film and television news in 2019.
As usual, the Licensee Meeting also hosted the award ceremony for the Disney Quality Product Awards, the sought-after recognition of products and campaigns that have distinguished themselves in particular categories in respect of three key elements for Disney: Innovation, Value and Quality .
“The Disney Licensee Meeting – said Daniel Frigo, President and CEO of The Walt Disney Company Italy – is the most important annual event to share with the partners the Magic of Disney that, together with creativity and quality, offers every day an experience entertainment that makes every product unique in the eyes of consumers.“
The 2018 edition of the Licensee Meeting wanted to celebrate the 90th birthday of Mickey Mouse in the company of Maestro Giorgio Cavazzano who, after drawing “live” his unmistakable Topolino, received from Disney Italy the Career Award and a standing ovation from 500 guests present.
At the end of the first day of work, Jay Visconti – Vice President Integrated Retail The Walt Disney Company Italy – awarded the Quality Product Awards, for the six designated categories, to the following Companies:
Disney Licensee of the Year: Pandora – A company, present in over a hundred countries, which has been able to anticipate the trend of “accessible luxury”, which stands out for the quality and innovation of the product, the omni-channel strategy and a distinctive approach communication that supports every 360 degree collection.
Licensee of the Year Marvel: Lego The company has distinguished itself for having launched a winning and innovative range that perfectly integrates creativity and playability, enhancing the promises of two very strong brands such as Lego and Avengers.
Licensee of the Year Lucas: OVS – For enhancing the property and creating a strong impact clothing line, together with multiple in-store activities in its distribution chain, with display windows and products with a strong impact.
Best Trendy Product: Iceberg – For his interpretation of the 90th birthday of Mickey Mouse. The famous icon has paraded in the quadrilateral of Italian fashion, with a 100% Italian and 100% international breath.
Best Retail Implementation: Luigi Zaini – For having been able to convey to the shoppers, thanks to the striking exposures of Befana socks, a shopping experience that conveys the strength and wealth of Disney, Marvel and Lucas properties through a studied mix of product range and formats to maximize sales results.
Best Kiosk promotion: Panini and Centauria – The collectible “I Love Paperopoli” has been successfully accepted by a wide-ranging public, from families with children to adult collectors. The product has sold 600,000 copies and, given the numbers, a second edition will be launched in 2019. Moreover, given the sales performance and the high quality of the product, the collectible will cross the Italian borders to be launched in Germany, France , Russia and Latin America.
Best Promotion 2018: Esselunga and Brand Loyalty – Two years after the first promotion Rollinz, Brand Loyalty and Esselunga have succeeded in making a promotion even bigger since the first edition had proved to be a real social phenomenon. With over 62 million Rollinz delivered, 600,000 binders distributed and 50 Lightsaber Training events organized in Esselunga stores, the new Rollinz Star Wars 2.0 collection has become the reference event in the world of retail loyalty.
These six awards include the Special Best Promotional Partner Award, presented by Monica Astuti, Vice President of Disney Media Sales and Partnerships, The Walt Disney Company Italy:
Best Promotional Partner: Samsung – Long-term strategic partnership that this year has given life to a new mode of collaboration: on the occasion of the launch of “Avengers: Infinity War”, Samsung Galaxy smartphones have been customized with themes and backgrounds “Live your smartphone as a real superhero!”, and celebrated the world of Avengers together with fans. Samsung launched personalized Galaxy with an atl (affix, digital, cinema) and btl plan. The celebration of the Avengers took place at the Samsung District: Samsung and Disney offered all fans of the Avengers superheroes the opportunity to live different experiences, and side with their favorite superheroes against Thanos through Samsung technology.
