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Industry News

The success of Saurini TV SERIES continues

18 Jul - 2018

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An absolutely positive trend that bodes well with the continuation of programming during the summer, given the first encouraging data for the month of July.

Compared to the previous three months, already very positive since the beginning of the broadcast on RAI YOYO, the percentage of listening over 2% has doubled, exceeding 50% of the episodes programmed daily. In addition, the 3% share was exceeded on several occasions, with share peaks, over the 4-7 year target, over 18% and with peaks of over 200,000 episode viewers (official AUDITEL data), making it even better than the average of listening to the channel that was, in the period, 1.4%.
It therefore continues and improves the already prominent position of the SAURINI, in the similar programming slots, compared to the other titles in the RAI YOYO program schedule (Masha and Bear, Winx, PJ Masks, Barbapapa), or present in that of competing networks such as PawPatrol (CARTOONITO) or Curious as George (FREESBEE).

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